STRATEGIC PERFORMANCE MEASUREMENT GUIDELINES AND FRAMEWORK TO MERGE BALANCED SCORECARDS AND BUSINESS INTELLIGENCE TECHNIQUES
Khedr, Ayman E.
Sultan, Torky I.
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Recently lots of companies in the world today make use of the Balanced Scorecard as their tool for managing the organization performance. The main challenge is to have an integrated measurement framework that effectively defines the performance measures and link them to the organizations strategies, then to analyze the represent and report the measured data and analyzing them; here comes the role of the BI as an essential key factor that contributes in presenting and translating the measurement results. This paper is focusing on adopting the Balanced Scorecard (BSC) as a key framework for managing and measuring the companies’ businesses. In addition to being a strong tool for communication of key strategies, the BSC provides clear linkages between strategies, the business processes by which the strategies are executed, and the Key Performance Indicators (KPIs) that measure business performance, moreover,a quick look is provided for how the BSC results can be presented using the business intelligence techniques. 2013, AJCSIT, All Right Reserved.
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