Added Value : the alchemy of brand-led growth / Mark Sherrington.
Sherrington, Mark. 12309 author
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This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Includes bibliographical references and index.xvi, 208 pages :
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